Cheeky Strut

Privacy Policy

Pynk Hilite LLC d/b/a Cheeky Strut

Effective Date: September 8, 2026

1. Information We Collect

We may collect personal information that you voluntarily provide to us when you:

• Contact us through our website

• Submit a contact or inquiry form

• Request information about our services

• Book, cancel, or manage an appointment

• Sign up to receive communications from us

• Communicate with us by email, phone, text, or other means

• Visit or interact with our salon

Depending on how you interact with Cheeky Strut, the information we collect may include:

• Name

• Email address

• Phone number

• Appointment information

• Service preferences

• Client notes or information you voluntarily provide to us in connection with your services

• Payment information

• Information you provide when communicating with us

• Other information you voluntarily choose to provide

Online appointment scheduling may be provided through a third-party booking platform, including Boulevard. Information

submitted through a third-party booking platform may be subject to that provider's own privacy policy and terms.

2. Payment Information and Card on File

To facilitate appointment scheduling and enforce our cancellation and no-show policies, Cheeky Strut may require

clients to provide and maintain a valid payment card on file through our booking and payment platform.

Payment card information may be collected, stored, and processed by third-party booking and payment service

providers. Cheeky Strut does not intentionally store complete payment card numbers on its own website.

• Securing an appointment reservation

• Processing payment for services when authorized by the client

• Processing applicable late-cancellation or no-show fees in accordance with our published salon policiesWe will only charge the card on file when a client does not comply with our applicable cancellation or

no-show policies, or when the client otherwise authorizes a charge.

By providing a payment card when scheduling an appointment, you acknowledge and agree that the card may be

charged in accordance with our cancellation and no-show policies.

3. Information Collected Automatically

When you visit our website, certain information may be collected automatically by Squarespace and/or third-party

services used on our website.

• IP address

• Browser type

• Device type

• Operating system

• Pages visited

• Links clicked

• Date and time of visits

• Referring website or source

• General website usage information

This information may be used to help us understand how visitors use our website, maintain website security, improve

our website, and evaluate website performance.

4. Cookies and Similar Technologies

Our website is hosted on Squarespace. Squarespace and certain third-party services may use cookies and similar

technologies that are necessary for the website to function properly and may also be used for analytics, performance,

and other website functions.

Cookies may allow us to:

• Understand how visitors interact with our website

• Remember certain preferences

• Improve website functionality

• Analyze website traffic and performance

• Maintain website security

Depending on your location and applicable law, you may have options to manage or decline certain non-essential

cookies through our website's cookie settings.

Third-party services integrated with our website may also use cookies or similar technologies. Their use of information

is governed by their own privacy policies.

5. How We Use Your Information

• Respond to inquiries and requests

• Schedule and manage appointments

• Provide salon services

• Communicate with you regarding appointments or services

• Maintain client records

• Process authorized payments

• Enforce our cancellation and no-show policies

• Provide customer support

• Send information you have requested

• Improve our website, services, and customer experience

• Analyze website traffic and usage

• Maintain the security and functionality of our website

• Comply with legal and regulatory requirements

We will not use your personal information for purposes unrelated to the purposes described in this Privacy Policy

without appropriate notice or, where required, your consent.

6. How We Share Your Information

We do not sell your personal information.

We may share information with trusted service providers when reasonably necessary to operate our website and

business. These providers may assist with:

• Website hosting and functionality

• Online appointment scheduling

• Payment processing

• Website analytics

• Email, text, or other communications

• Website security

• Other business operations

Our website is hosted through Squarespace, and online appointment scheduling and related services may be provided

through Boulevard or other third-party providers.

We may also disclose information when required by law, legal process, court order, or governmental request, or when

reasonably necessary to protect the rights, safety, property, or security of Cheeky Strut, our clients, employees, or

others.

7. Third-Party Websites and Services

Our website may contain links to websites or services operated by third parties, including appointment booking

platforms, payment processors, social media platforms, mapping services, or other websites.

Cheeky Strut is not responsible for the privacy practices, content, or security of third-party websites or services.

When you follow a link to or otherwise interact with a third-party service, that service's own privacy policy and terms

may apply. We encourage you to review the privacy policies of those third parties before providing them with personalinformation.

8. Appointment and Client Information

When you schedule an appointment or communicate with us regarding salon services, we may collect information

necessary to provide and manage your appointment.

This may include appointment history, requested services, service-related notes, communications, and other

information reasonably necessary to provide services and operate our business.

Information submitted through a third-party booking or scheduling platform may be collected and processed by that

platform according to its own privacy policy.

We use client information only as reasonably necessary to provide services, communicate with clients, manage

appointments, operate our business, process authorized payments, and comply with applicable legal obligations.

9. Marketing Communications

If you choose to receive marketing communications from Cheeky Strut, we may use your contact information to send

you information about salon services, promotions, events, updates, or other communications that may be of interest to

you.

You may unsubscribe from marketing emails or other marketing communications at any time by following the

unsubscribe instructions included in those communications or by contacting us directly.

Even if you opt out of marketing communications, we may still send you necessary communications related to

appointments, transactions, or services you have requested.

10. Data Security

We take reasonable measures designed to protect personal information from unauthorized access, use, alteration, or

disclosure.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We

cannot guarantee the absolute security of information transmitted to or through our website.

Payment information handled through third-party payment processors is subject to the security practices and policies

of those providers.

11. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy

Policy, provide our services, maintain appropriate business and financial records, resolve disputes, enforce our

agreements and policies, and comply with applicable legal obligations.

The amount of time information is retained may vary depending on the type of information and the purpose for which it

was collected.

12. Children's Privacy

Our website is not directed toward children under the age of 13, and we do not knowingly collect personal information

from children under 13 through our website.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so

that we can take appropriate steps.13. Your Privacy Rights

Depending on where you live and applicable privacy laws, you may have certain rights regarding your personal

information. These rights may include the ability to:

• Request access to personal information we maintain about you

• Request correction of inaccurate information

• Request deletion of certain personal information

• Opt out of certain marketing communications

• Exercise applicable rights regarding cookies and certain tracking technologies

To make a privacy-related request, please contact us using the information provided below.

We may need to verify your identity before completing certain requests.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology,

or applicable laws.

When we make changes, we will update the Effective Date at the top of this Privacy Policy. We encourage you to

review this page periodically for the most current information.

15. Contact Us

Pynk Hilite LLC d/b/a Cheeky Strut

216 Cesar E. Chavez Ave SW

Grand Rapids, MI 49503

Phone: 616-272-3123

Email:info@cheekystrut.com

Website:cheekystrut.com

This Privacy Policy is intended to provide general information regarding the privacy practices of Pynk Hilite LLC d/b/a Cheeky Strut and is not

legal advice. Privacy requirements may vary depending on your business activities, the information you collect, and where your customers

are located. Consider having an attorney review this Privacy Policy to ensure that it meets all laws applicable to your business.